If you want to grow your business then you should generate leads for your business. To generate lead the first thing you want to do is to make a Lead Magnet. Lead Magnet helps you to generate leads for your business successfully. Read this article to the end for understanding the Lead Magnet System completely.
In this article, we will cover the following things mentioned below.
What is a Lead Magnet?
In this section, I will tell you about what is a lead magnet system, and its benefits so you can understand why is it important for a business to grow rapidly.
First of all, let’s discuss what a lead magnet system is. Lead Magnet is simply a marketing term, in this system we provide free stuff to the visitors simply to attract them.
Examples of lead Magnets
- Trial Subscriptions
- Free E-Books
- Product Samples
- White Papers
- Free Webinars
- Free Case Studies
And more things like that, it depends totally upon your business which type of lead magnet suits you.
And in exchange for that free stuff that we are providing them, we get their contact details.
Example of Contact Details
- E-Mail ID
- Phone Number
and many more things you can collect, again it totally depends on your business need. The main idea is that you provide valuable stuff for free to your visitors in exchange for their leads aka Contact Details so you can approach them easier to sell your product.
A lead magnet system is used to attract your visitors because if you will ask direct anyone to give their leads without providing them any value, they won’t even think twice to say no to you. That’s why always consider providing value before asking visitors to provide their leads so you can get back to them.
Lead Magnets not only benefit you if you run a business you can also earn a lot of revenue by generating leads using lead magnets. For Example, you can do Affiliate Marketing when you have leads, you can promote affiliate products to them, and when your leads will buy products affiliated with you, you will get your commissions.
This way if you have a lot of leads then you can generate a huge amount of commission by promoting different types of products. You can also promote Videos of YouTubers and get a commission from them or you can also build your own brand and business using those leads. There are many more ways from which you can generate income by utilizing your leads.
Below is a case study by Hassan from H-Educate in which he generated about10,000 leads in One Month only. Make sure to watch this video to get some inspiration.
With this hope that you understood what is a lead magnet and why is it important for your business. Now in the below section, I’ll tell you how you can generate leads.
How to make a lead magnet?
If you want to generate leads then the first thing you have to do is to make a lead magnet. That will help you to convince your visitors to provide their leads in exchange for the stuff you promised them.
Now there are two different methods to make a lead magnet.
In different scenarios, you should use different types of lead magnets so you can get the most leads. Basically, it depends on which platform are you using and where are you driving traffic from. I’ve described below in detail, which scenario you should use which type of lead magnet.
if you have a website through which you want to generate leads then you should use a Pop-Up Notification. In this way, your visitor could be on any page or post of your website all you have to do is to make a pop-up notification which can say, “Congratulations you have won this free E-Book”. or you can write anything else which you want to provide.
Then below you can type, “fill out the info to get your copy for free”. Visitors will simply fill out the leads you want from them like their names and emails. After submitting the form they will get the thing you promised in their email inbox and the best thing is that all of this is fully automated.
There are different ways of making Pop-Up Opt-in different kinds of websites. If your website is based on WordPress then you can use this awesome plugin Master Popups.
You can integrate it with any Email Marketing services provider like
- Mail Chimp
- Convert Kit
- Active Campaign
- Campaign Monitor
Here is a tutorial video for you to learn how to set up the Master Popups plugin into your WordPress website.
If you have a YouTube channel or you are a Social Media Influencer or want to drive traffic from any other free method I’ve described below and then you should have to make a landing page.
Using a landing page you will get leads from your visitors in exchange for the free stuff you want to provide. There are two ways to create a lead magnet landing page. One is for those who have their own website and the other is for those who do not have any website.
How to make Lead Magnet Landing Page in you own website
You can simply create a Lead Magnet landing page if you have a website on WordPress by watching this video.
How to make Lead Magnet Landing Page without having a website
If you don’t have a website and still want to make a Lead Magnet Landing Page then you can use funnel builders to easily create a landing page for you and run an email marketing campaign for lead generation.
You can use the following Funnel Builders
- Click Funnel
- Get Response
- Lead Pages
- Optimize Press
These are some of the best funnel builders available out there in the market. You can use these to make as many as landing pages you want without having a website. And you can automate your campaigns and even do many more things using funnel builders.
My personal favorites are Builderall and System.io because these two have reasonable pricing and provide many things which you need to kickstart your journey towards success.
You can make a landing page and automate email campaigns using a funnel builder. After that, all you need to do is to drive traffic towards that lead magnet landing page you build.
You can drive traffic using many different ways I’ve provided you with detail below. Must read all of those to better understand what is best for you.
You can watch this video to learn to make lead magnets using Builderall
Watch this video to learn to make a Lead Magnet using System.io
How to generate leads?
As you already know that Lead Magnet is a system that is used to generate leads for your business there are several ways you can use to generate leads to grow your business which will be discussed below.
You can generate leads if you have;
- YouTube Subscribers
- Website Visitors
- Paid Ads
- Any Social Media Traffic
- Online Forums
- Your Social Media Followers
Generate Leads with your YouTube Subscribers
Now let’s discuss how you can generate leads from your youtube subscribers.
If you have a YouTube channel then you can easily generate leads from your youtube subscribers. All you have to do is to announce in your video that “I will provide this amazing stuff for free, Link is in the description below”.
For the sake of free stuff, you can provide them with something a little shiny. That can solve their problem or provide them with any other value.
You will provide them with free stuff according to your niche. For example, if your youtube channel is in the food recipe niche then you can provide them an E-Book with some awesome recipes for free.
Your subscribers will be more than happy to get one for them each and when they will click on the link to get free stuff for them, they will have to submit their email where you will send them the gift you promised.
Depending on your niche and channel type you can provide them different stuff for free and collect different kinds of leads from them. Later you can use those leads to promote every new video or any product you launch by sending them an email they provided you.
This way you can multiply the speed of growth of your channel and business.
Generate Leads with your Website Visitors
If you have a website and have a reasonable amount of visitors on that website then you can grab this opportunity to collect a handsome amount of leads and grow your website brand even more and earn through different ways.
On your website, you can have a popup message that “get this free gift” or “get 15% to 50% off of the subscription” or anything else that you can provide them according to your website type. When they will enter their Name & E-Mail ID in the box and click on the “Get Now” button they will receive that stuff in their G-Mail, what you’ve promised to give them.
This way you can generate thousands of leads and it will be a win-win situation for both you and your visitors. Because they will get something for free and you will get a lot of leads which you can use later to generate a lot of revenue and the growth of your website as well.
Whenever you post a new article on your Blog Website or add a new product to your E-Commerce Website or Subscription to your Subscription based website you can easily send an Email to those thousands of leads to get their attention and you will get a huge amount of traffic within few click and a little to no extra effort.
Generate Leads with Paid Ads
If you want to generate a lot of leads but you don’t already have any platform where you have your own audiences like your own Website, Youtube Channel, or Social Media Channel.
Then don’t worry still you can easily generate a huge amount of leads by working on the lead magnet system by running ads. Yes, you will have to invest some amount but still, in return, you can create a huge audience for yourself.
You can build a lead magnet by making a landing page using funnel builders. This way you don’t need to have any website or anything else to collect leads. Just simply create a landing page using any funnel builder and place an ad on any platform you are familiar with.
You can use different kinds of advertisement platforms like;
- Google Ads
- Facebook Ads
- Pinterest Ads
- Twitter Ads
- Quora Ads
- Linked In Ads
- Instagram Ads
- Amazon Ads
- Native Ads
You can place Ads on the provided platforms above or any other platform you are familiar with and when people interested in your offer will click on your ad, They will be directly transferred to the landing page you build using funnel builder.
There they will fill out the information you require from them and in exchange, they will get their reward in their E-Mail Inbox as you’ve promised them.
This is the quickest and effective way for you if you want to generate a huge amount of leads without having your own platform. Then you can use those leads to promote your new or old YouTube channel or you can drive traffic to your website or you can promote affiliate products to get a commission.
You can use those leads again and again and get a lot of profit from them.
Generate Leads with Any Social Media Traffic
If you are in the same scenario as before that you don’t have any Social Media Presence or don’t have any Website or Youtube Channel where you would already have an audience and also you don’t have any budget to spend on paid ads then you can just simply go with the organic way using social media platforms.
Social Media Platfroms
- Facebook Groups
- Google Pluk
In the Social Media Platform mentioned above, you can have great organic reach without paying for ads. On these social media platforms, you can just go and after making an account you can post regularly whatever you want to offer.
For example, if you want to generate leads in the coffee niche then you can make landing pages using funnel builders where people will fill out forms to get a free ebook regarding coffee making or anything else you would like to offer. Then you will go on different social media platforms and provide them links to those landing pages by saying that click on the link to get a free E-Book about Coffee Making.
People who will visit that post and have an interest in coffee making a most likely to click on the link you provided to get a copy for them by providing their leads. This way you can get highly niche-focused leads for free. Then you can easily utilize those leads later for different kinds of benefits.
Generate Leads with Online Forums
You can also get a lot of traffic using Online Forums for free. Millions of people go to online forums where they seek answers to their questions. You can grab this huge opportunity to generate a lot of leads without paying for ads.
All you have to do is to provide answers to the questions on the following Online Forums.
- Stack Overflow
- Trip Advisor Forums
These are some of the platforms where you can provide answers and solutions to the people seeking answers to their questions. This way you can generate a huge amount of traffic to your answers and you can use a lead magnet system there. This way you will be able to generate a lot of leads also.
Afterward, you can use those leads to grow your own brand or do affiliate marketing or both, that’s totally up to you how you use your leads to your benefit.
Generate Leads with Your Social Media Followers
If you are a social media influencer and have a lot of followers on any social media platform then you can utilize that to make a lot of money. To do that you will have to make a landing page on your own website if you have one or by using any funnel builder you like.
After making a landing page where you offer a gift you can tell your followers on social media platforms that you have a special gift for them for free all they have to do is to click on the link and get one for them. They will click on the link and after giving you the lead they will get the gift you promised them and it will be a win-win situation for both of you.
Then later you can easily utilize these leads to retarget them again and again to build your brand or anything else you want.
Above I’ve shown you different ways you can use to generate leads, Some of them are paid and some of them are free. But there is a huge difference which you should keep in mind before choosing if you want to go with paid ads or organic reach.
Organic reach will take a lot of time but it’s free on the other hand if you want fast results then you can simply run paid ads and you will get years of results in months.
Now, It’s totally up to you if you want to go with organic reach or paid ads if you can afford then paid ad is the way to go for you otherwise you can manage with organic reach.